Digital Marketing Agency Blog

One of them most import aspects that can have a major influence on the success or failure of your PPC campaign revolve around the issue of quality score ratings. Having top quality scores can make a real difference when it comes to reducing your costs and making your overall campaign more effective.   What is [...]

Google just recently announced a major change to their Adwords platform that will have significant impact on how your PPC ads will rotate and be served. There has been wide spread condemnation from advertisers and PPC managers about this controversial and fundamental new change.   On April 30th Google announced on their official blog: “AdWords [...]

Sending your pay per click (PPC) traffic to unique landing pages that are specifically designed and tailored for the promotion of your online marketing campaigns can be a great way to boost the overall performance of your online advertising campaigns. Many online advertisers when using PPC platforms make the mistake of directing all of their [...]

PPC Fraud is one of the biggest concerns and one of the most asked about topics I tend to get from clients and prospects interested in setting up a PPC advertising campaign. For some people it represents a huge barrier to perusing PPC advertising models as a channel to market and promote their products and [...]

In Google Adwords one the most fundamental and important aspects of running a Google Adwords campaigns is how you go about managing your Ad Group and keyword bids. As someone who oversees the bid management process for various client accounts I thought I might share a few basic tips about how to effectively approach the [...]

In the world of Google Adwords and PPC Marketing it is vital to be able to construct well thought out and organised campaigns. Maintaining organised campaigns is essential when it comes to assessing the overall performance of your account. In my post this week I will describe two widely used proven best practices when it [...]