As a marketer or a business owner it is essential to use effective call to actions in order to promote your products and services and to entice online users to take action with regards to your offers. In the context of online marketing a call to action is one of the most important tools needed [...]
10 Tips For Creating Effective Facebook Ads
December 2, 2011 By 1 Comment
If you decide to use Facebook ads, there a few things you should have in mind. First, you need to understand what Facebook is about. It is where people come to socialise with their friends, which can be compared to a coffee shop. Individuals are not necessarily interested in advertisements because they are not there [...]
What you need to know about Facebook Ads
November 25, 2011 By 2 Comments
Facebook ads have a few similarities with Google Adwords, but they go beyond what Google can offer (at least up to this date). Facebook advertising is powerful because of how targeted it can be. Ads can be targeted at very specific groups, through things like living location, age, gender, workplace, interests and even relationship status. [...]
What are the types of Social Media?
November 14, 2011 By 1 Comment
Social Media is a phrase that has been tossed around a lot these days. There is a lot of confusion around this term and what exactly is it? If Facebook is a social media site, and Delicious is a social media site and Wikipedia is one too, then what exactly is Social Media? This has [...]
5 Guidelines for Off-Page Optimisation
November 8, 2011 By Leave a Comment
In my last Blog post I explained On-Page Optimisation and what needs to be done on your website for it to be fully optimised. So now I will talk more about Off-Page Optimisation, which as I said accounts for 70% of your Search Engine Optimisation. So if you want to appear on the first page [...]
What you need to know about On-Page Optimisation
November 4, 2011 By 1 Comment
A week ago I posted an article- “Internet Marketing 101”, where I briefly mentioned Search Engine Optimisation (SEO) and why it is so important. I want to talk more about it and how you can start optimising your website. Well to start off, there are two parts of SEO- On- Page Optimisation (which I will [...]
Internet Marketing 101
October 24, 2011 By 1 Comment
Internet Marketing- you hear people talking about it more and more. But what exactly is it? What kind of strategies does it include? There is a lot of confusion around this term. Some people think that it’s spamming and all the stuff that make your computer crash or freeze. Well, it is not. And just [...]
Google Places- Why You Need It & How To Set It Up Properly
October 22, 2011 By Leave a Comment
I was talking to a few business owners and the topic on Google Places came up. They didn’t know if they should be on Google places and weren’t sure on how to set it up properly. Well I told them that they definitely need to set up an account and gave them a few pointers. [...]
How Google Ranks Websites
October 21, 2011 By Leave a Comment
At the start of Search Engine Optimisation (SEO) process many of us seem to be playing the man vs. machine game. We try to build various links to bring the rankings of a website up. And your website doesn’t even have to look good you can appear on page one of Google by building backlinks [...]
Article Marketing – An Affordable Marketing Channel
September 25, 2011 By 2 Comments
Everybody knows that marketing is very important if you want your business to grow and keep up in this competitive environment. Many small businesses are suffering and feel that they can’t afford marketing for their company. And this is where I disagree with them, because there are ways that you can market your business without [...]
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