Sandbox Effect: What is the Sandbox?

The Google Sandbox Dublin

Google representatives have publicly denied its existence but some of their lower-level employees have implied it does exist. Search engine optimization experts swear Google uses this tactic but cannot prove it. What is “it”? The Sandbox.

The Sandbox is a term search engine optimization marketers use to describe the time their websites spend waiting to advance to the ‘grown-up’ table at Google. In other words, Google makes new websites wait in the sandbox until they have matured or added significant age to the website before they will give them a ranking.