Mobiles & Smart Phones: Making the most of mobile marketing


Introduction In Ireland today, the Commission for Communication Regulation estimates mobile phone penetration at 121.5% with over 5.2 million mobile subscribers. In today’s business world, companies scramble at every given opportunity to find ways of effectively communicating with their consumers. Mobile marketing is being increasingly used by companies in order to communicate and engage with [...]

Advantages of Developing a Mobile Optimised Website


  In today’s climate mobile devices are redefining the way people are making use of the internet. According to Cisco nearly 10% of all traffic comes from a smart phone like an iPhone or blackberry or a tablet like an ipad.  This trend and increase in mobile traffic is going to continue to grow at [...]

5 SMS Text Message Marketing Mistakes


Mobile Marketing is by far the newest addition to interactive advertising. From the term “Mobile” itself, it obviously refers to the utilization mobile devices as a way to reach to people in marketing communications. This marketing strategy benefits many businesses by allowing them to capitalize on the different ways billions of people are using cell phones today.

However, many businesses are not using mobile marketing to its full capabilities to really increase profits and ROI.
If you are looking to build a massive list of customers who will buy from you over and over again, here are a few SMS Text Message Marketing mistakes you should avoid:

7 Reasons You Need to Mobilize Your Business Today

mobile marketing banner ad

There are a lot of new and exciting marketing strategies formulated every day in an attempt to penetrate into the public’s interests. One of the most effective, cutting-edge marketing methods being used today is mobile marketing. Thanks to the overwhelmingly popular mobile phone, and the growing popularity of the smart phone, businesses can no longer ignore the importance of a mobile-friendly presence if they really want to reach their target audiences. Mobile marketing encompasses many different types of marketing techniques and strategies that help businesses increase profits and ROI.

The Benefits of SMS Text Message Marketing

dublin mobile marketing

Technology has been a life-changing experience for all of us – especially in recent years. New inventions are created every single day that are meant to make our lives easier. As new technologies continue to develop, businesses are forced to keep up if they want to sustain in today’s tough economic conditions.
Today, the latest and by far the most widely used communication device are is the mobile phone. Just like technology, mobile communications continue to improve with more features and functionality. Some smart phones are more equipped than desktop computers!

Why Use Mobile Coupons in Your Business?

mobile marketing ireland

In business, the one thing that most people get hooked on is a discount or “freebie.” Therefore, you should definitely be using these types of promotions in your business. Traditionally, coupons are printed in papers and attached to magazines and newspapers. But the traditional paper coupons are quite costly since it involves paper and printing [...]

Internet Marketing 101

Internet Marketing 101

Internet Marketing- you hear people talking about it more and more. But what exactly is it? What kind of strategies does it include? There is a lot of confusion around this term. Some people think that it’s spamming and all the stuff that make your computer crash or freeze. Well, it is not. And just [...]

Why Your Business MUST Have a Mobile Website

No matter what business niche you are in, times are tough these days when it comes to getting ore sales and increasing profits. Businesses are forced to utilize strategies that can reach their potential and existing customers both easily and affordably. With the amazing popularity of mobile phone devices, business cannot afford to overlook mobile [...]