The Changing Face of Metrics in Digital Marketing


As companies invest a greater portion of their branding budget in digital advertising, marketers are facing increased pressure to prove digital’s branding effectiveness both as a single channel and also in tandem with broader, traditional marketing channels. Many have quickly discovered that measuring a digital campaign’s success is no easy task. “Digital’s legacy of direct-response [...]

Assessing ROI With PPC Conversion Tracking

Conversion Tracking Snippet Code, conversion tracking, ppc

It goes without saying that when it comes to pay-per-click (ppc) advertising, conversion tracking is one of the most critical aspects of PPC management. Focusing on PPC core metrics such as cost per click (CPC), click-through -rate (CTR) and quality score as a strategy for measuring campaign performance will only partially reveal your success and [...]