Facebook : Built On Brand Loyalty Or Just A Faceless Monopoly?

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  They say that every brand needs a personality to really secure its brand loyalty with consumers. The issue with Facebook is that it doesn’t have just one clear brand personality. Facebook profiles are a highly personalised online space with many treating it as their personal diary. Facebook belongs to the people, to it’s users. [...]

LinkedIn: Making the most of LinkedIn to improve your credibility in your industry


Introduction LinkedIn is one of the most powerful online social networking sites at the moment. According to LinkedIn themselves the site generates approximately 19 million users and with a representation from 150 industries. As a result, LinkedIn is a great networking tool for companies to use. This article will attempt to outline the benefits of [...]

Harnessing The True Business Value Of Twitter

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Entering the world of Twitter or indeed any social media platform can be a very daunting prospect particularly for the average small to medium business owner. A common argument that often rears it’s head amongst the inexperienced is that Twitter is merely a form of escapism for many wishing to post a litany of random [...]

Digital Marketing Seminars


Superior Internet Marketing also hold monthly seminars that are free to business owners. The seminars touch on a variety of digital marketing topics such as SEO Marketing, Social Media Marketing, Adwords Marketing, Introduction to Digital Marketing and Digital Marketing Trends. We here at Superior Internet Marketing believe that education and training is very important in this ever changing digital marketing environment.

Social Media Management:Get in the Loop as to why you should consider it for your business

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Introduction: The use of social media is a must for companies today. As a business, it is very important to tap into online conversations about your own brand in addition to those of your competitors, your industry and your areas of expertise. The more open, transparent and engaging your company can be with your social [...]

The Ultimate Guide to Facebook Advertising

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Facebook Advertising allows you to target a precise audience for your ad from an audience of up to 800 million people. The unique feature Facebook has is it lets you reach your target customers by selecting your audience based on age, location and interests. Facebook advertising is very cost effective. It allows you to set the daily budget you are comfortable with, adjust your daily budget at any time and you only pay when people click (CPC) or see your advert (CPM).

Is Content Driven Marketing the way forward?


Most digital marketers understand the importance of coming up with new & innovative ways to improve their ranking & overall website performance. Whilst brainstorming over a client’s digital marketing strategy do you ever stop to think ‘people these days know when they are being sold to.’ In recent years the online shopper has evolved from [...]

Twitter: Getting Your Head Around its Syntax

For the purposes of understanding the power behind “Twitter”, I have decided to write my blog article this week on this popular social networking platform. Given that it has been a nemesis for some of our political friends in recent times, it demonstrates the power that social media has in Irish society today. This article [...]

Google +: Insider Tips on Google’s Social Networking Platform

Google + has been in operation since September 20th 2011 when it was first launched as a competing social networking platform to Facebook. It is Google’s fourth attempt to get a foothold into the social networking arena which Facebook dominates. Previous attempts have failed so it will be interesting to see if Google + really [...]

Getting Traffic with Google +1

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The +1 option is getting a lot of buzz these days. Everyone wants to know how to best exploit the feature to get more traffic.

First of all, let me debunk a common myth. The +1 button does not affect your Google rank. Many people seem to think that getting a lot of +1s will boost their rank, but this won’t happen. That’s not what the button is for. The +1 button allows you to share a link to your stream on Google+. What this does is get the link more exposure through the Google+ network, but not on the Google search engine itself.

Top tips to improve your Company LinkedIn Page


This week I was doing some work on our company LinkedIn page so I thought why not share my top tips on improving your company page, get them recommendations and increase followers. LinkedIn is a business-related social media network, why not use it to market your company effectively especially if you work in a B2B environment. Here are some top tips to improve your brand awareness and increase followers free of charge.

Company logo as profile picture
Get your followers familiar with your brand by having your logo as the first thing they see on the page. Ensure its of good quality. Ask your graphic designer to help you out.

Develop overview content
Building out this tab is a great way to highlight and promote your company. Its the first thing visitors read so keep it informative and interesting. Give a brief background on company including it’s history and culture.

Develop products and services content
Building out this tab is essential to highlight and promote your products and services. Here you should include all the products and services your company has to offer. Giving the most clear and concise description of what you do or sell. Keep it to the point and snappy. Include a video where possible (we will discuss this in more detail below). Always redirect them to your website for more information. You can also use this area to display any online promotions or offers you’ve got going on such as seminars, webinars, ebooks, free trials, free reports or other content to support lead generation.

Has Facebook’s BranchOut Killed LinkedIn?

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Whether you are a jobseeker or an employer it is essential to get out there and expand your professional profile in any way you can. The famous LinkedIn is well known to do just that but now BranchOut has launched on Facebook. Has it dominated LinkedIn?

What is BranchOut?

BranchOut is a brand new Facebook application to help users expand their professional networks, helping them find jobs, sales leads, and new hires. It was founded in July 2010 by Rick Marini. The big and perhaps different idea about BranchOut is you are only one or two steps away from somebody that has your dream job. BranchOut’s CEO Rick Marini created this application with the belief that it’s not what you know it’s who you know. It offers a lot of the same functionalities of LinkedIn but with the added bonus that it’s integrated with your Facebook profile. This is a huge bonus as let’s face it who doesn’t have a Facebook profile, therefore opening you up to hundreds of more connections.