IP Exclusion Tool – Google Adwords

IP Exclusion Tool - Google Adwords

In Google Adwords and PPC it is possible to refine your targeting with Internet Protocol (IP) address exclusion. This tool in Ad Words enables you to specify IP Addresses where you don’t want your ads to appear. It is possible to exclude up to 100 IP addresses per campaign. As a result, all ads in [...]

Google DoubleClick Ad Planner

Google AdClick Planner

When it comes to online advertising, it is crucial that advertisers target the right audience, reach and communicate through the right mediums and channels and understand their target market behaviour and trends. In media planning there are 3 key challenges; Reach = Finding enough sites that work for your campaign Relevance = Confident that sites [...]

Google Remarketing -Google Adwords Display Network

Google Remarketing

If you’re an advertiser, communicating your message and generating awareness is important but targeting the right audience is key. If a customer comes to your website, browses the different categories and pages but doesn’t make a purchase. Instead of sitting back and hoping for a return visit and leaving things to chance bring that customer [...]

Save Money With Google Adwords Bidding Strategy

Google Adwords Bidding - Max Profitable CPA

When it comes to Pay Per Click Advertising and Google Adwords, many companies fail because they have not set out a solid bidding strategy or estimated a structured budget and bidding mechanism. Identifying scenarios such as when to bid, by how much and how to know when to either raise or lower the bid are [...]

Negative Keywords – Pay Per Click Advertising (PPC) -Part (2)

Negative Keywords -Pay Per Clcik Advertising - 1

In the last article, we covered negative keywords, the reason and benefits of negative keywords and the different types of keywords within a PPC campaign. In this article we will take a more in-depth look at negative keywords and we will touch on the various tools used to generate negative keyword lists and how to [...]

Introduction To Negative Keywords – Pay Per Click Advertising (PPC).


In Today’s lesson we are going to focus on Negative Keywords. In PPC & Adwords, Keyword Research is critical and Campaign success can be dependent on whether the right keywords are selected or not. However, where many Advertisers fail and tend to overlook is the ability to utilise Negative Keywords and to see the benefit [...]

Tips For Enhancing Your PPC Campaigns

Pay Per Click Advertising - PPC

Pay Per Click Advertising can be a great means of generating return on investment but it requires control and efficient monitoring in order to keep budgets in check and campaigns optimised. Here are some tips to help you maximize your ROI & minimize your risk.   Pre-Campaign In order to have a successful Pay Per [...]

The Pillars & Building Blocks Of Pay Per Click Advertising (PPC)

Building Blocks Of Pay Per Click Advertising

In this week’s edition we will strip down the process of Pay Per Click Advertising (PPC) and really focus on the basics or what some like to refer to as “The Building Blocks & Pillars” of Pay Per Click Advertising. Many people fail to generate results in PPC because they place too much emphasis on [...]