A Beginners Guide to Adwords!


his week I was doing a lot of training on Google Adwords so I thought I’d share what I’ve learned in my blog this week. We have a new client on board and he wanted a PPC Campaign set up so I was lucky enough to get some hands on practice with Google Adwords. When done properly PPC Campaigns can be very effective.

First things first you must get into the mindset of the searcher, what they are looking for and the search terms in which they use. Google Keywords Tool is a great tool to help you come up with the appropriate keywords. It gives you an indication of how many times a term is searched, how competitive the term is, the average cost per click and other relevant variants of that term.

Google Website Optimizer

Google Website Optimiser

Driving traffic to a website is important. However, driving traffic does not guarantee conversions. Also it is important to understand how users are engaging with your site, your content & which content performs best. Your website may be generating thousands of visits a day but if these users are not engaging with the content or [...]

Introduction To Negative Keywords – Pay Per Click Advertising (PPC).


In Today’s lesson we are going to focus on Negative Keywords. In PPC & Adwords, Keyword Research is critical and Campaign success can be dependent on whether the right keywords are selected or not. However, where many Advertisers fail and tend to overlook is the ability to utilise Negative Keywords and to see the benefit [...]