Negative Keywords – Pay Per Click Advertising (PPC) -Part (2)

Negative Keywords -Pay Per Clcik Advertising - 1

In the last article, we covered negative keywords, the reason and benefits of negative keywords and the different types of keywords within a PPC campaign. In this article we will take a more in-depth look at negative keywords and we will touch on the various tools used to generate negative keyword lists and how to [...]

Introduction To Negative Keywords – Pay Per Click Advertising (PPC).


In Today’s lesson we are going to focus on Negative Keywords. In PPC & Adwords, Keyword Research is critical and Campaign success can be dependent on whether the right keywords are selected or not. However, where many Advertisers fail and tend to overlook is the ability to utilise Negative Keywords and to see the benefit [...]

Tips For Enhancing Your PPC Campaigns

Pay Per Click Advertising - PPC

Pay Per Click Advertising can be a great means of generating return on investment but it requires control and efficient monitoring in order to keep budgets in check and campaigns optimised. Here are some tips to help you maximize your ROI & minimize your risk.   Pre-Campaign In order to have a successful Pay Per [...]

The Pillars & Building Blocks Of Pay Per Click Advertising (PPC)

Building Blocks Of Pay Per Click Advertising

In this week’s edition we will strip down the process of Pay Per Click Advertising (PPC) and really focus on the basics or what some like to refer to as “The Building Blocks & Pillars” of Pay Per Click Advertising. Many people fail to generate results in PPC because they place too much emphasis on [...]