Google Website Optimizer

Google Website Optimiser

Driving traffic to a website is important. However, driving traffic does not guarantee conversions. Also it is important to understand how users are engaging with your site, your content & which content performs best. Your website may be generating thousands of visits a day but if these users are not engaging with the content or [...]

SEO Basics Every Website Owner Should Know

SEO Services Dublin

SEO will always be a vital component of your Internet marketing campaign. In actual fact SEO should be a vital and core component in your overall marketing strategy. So the very first step of getting your website on the search engine listings alone is a good sign that your site will one day receive organic traffic which is basically traffic coming from the search engines.

Search engine optimization is a field requiring much study and skill if you want to become excellent at. There is a lot of knowledge regarding SEO that most people will never acquire. This is a complicated industry that changes a lot and can be difficult to keep ahead of all of the changing trends.

Why Use Mobile Coupons in Your Business?

mobile marketing ireland

In business, the one thing that most people get hooked on is a discount or “freebie.” Therefore, you should definitely be using these types of promotions in your business. Traditionally, coupons are printed in papers and attached to magazines and newspapers. But the traditional paper coupons are quite costly since it involves paper and printing [...]

Introduction To Negative Keywords – Pay Per Click Advertising (PPC).


In Today’s lesson we are going to focus on Negative Keywords. In PPC & Adwords, Keyword Research is critical and Campaign success can be dependent on whether the right keywords are selected or not. However, where many Advertisers fail and tend to overlook is the ability to utilise Negative Keywords and to see the benefit [...]