Facebook Ads for Market Research

facebook for market research

There’s been heavy buzz about Facebook ads – and with good reason. Created properly, they can be an effective tool in rocketing your popularity like a meteor, or branding your business.

But almost no one talks about using Facebook ads in reverse – as a source of valid ideas for market research.

Think about it. If a subject is on Facebook, and it’s got an ad, it’s likely viable. Are there groups? Fans? Often you can find out exactly how many Facebook fans a strong group or website in your niche actually has.

You can also see if people are actually interested in a particular product; how passionate they are about the subject; and what age group, gender, education background and more its members display in their profile.