They say that every brand needs a personality to really secure its brand loyalty with consumers. The issue with Facebook is that it doesn’t have just one clear brand personality. Facebook profiles are a highly personalised online space with many treating it as their personal diary. Facebook belongs to the people, to it’s users. [...]
As Business Owners and webmasters of E-Commerce site, being able to determine where the majority of your revenue is coming from, the value of those purchases, what products your customers are buying, the number of purchase orders, the average order value and revenue from each of those purchases, total number of web-based sales, conversion rates [...]
One of them most import aspects that can have a major influence on the success or failure of your PPC campaign revolve around the issue of quality score ratings. Having top quality scores can make a real difference when it comes to reducing your costs and making your overall campaign more effective. What is [...]
Google Real Time, is a real time tracking feature in the Google Analytics Interface. Although the tool is still in Beta and providing limited capabilities, the tool allows you to see what website visitors are doing, to identify the number of active visitors, the number of pageviews, the top referrals, geographic locations, map insertions and [...]
Google just recently announced a major change to their Adwords platform that will have significant impact on how your PPC ads will rotate and be served. There has been wide spread condemnation from advertisers and PPC managers about this controversial and fundamental new change. On April 30th Google announced on their official blog: “AdWords currently [...]
The Google Sandbox Effect is defined as the situation where the results of Google’s main ranking algorithms are initially inhibited when applied to a new property due to one or more temporal algorithm procedures taking effect. Put simply, when it’s obvious your recently launched site deserves a decent rank based on typical factors, but instead it’s nowhere to be seen.
Introduction In Ireland today, the Commission for Communication Regulation estimates mobile phone penetration at 121.5% with over 5.2 million mobile subscribers. In today’s business world, companies scramble at every given opportunity to find ways of effectively communicating with their consumers. Mobile marketing is being increasingly used by companies in order to communicate and engage with [...]
Sending your pay per click (PPC) traffic to unique landing pages that are specifically designed and tailored for the promotion of your online marketing campaigns can be a great way to boost the overall performance of your online advertising campaigns. Many online advertisers when using PPC platforms make the mistake of directing all of their [...]