Google Remarketing -Google Adwords Display Network

Google Remarketing

If you’re an advertiser, communicating your message and generating awareness is important but targeting the right audience is key. If a customer comes to your website, browses the different categories and pages but doesn’t make a purchase. Instead of sitting back and hoping for a return visit and leaving things to chance bring that customer [...]

Save Money With Google Adwords Bidding Strategy

Google Adwords Bidding - Max Profitable CPA

When it comes to Pay Per Click Advertising and Google Adwords, many companies fail because they have not set out a solid bidding strategy or estimated a structured budget and bidding mechanism. Identifying scenarios such as when to bid, by how much and how to know when to either raise or lower the bid are [...]

Tips For Enhancing Your PPC Campaigns

Pay Per Click Advertising - PPC

Pay Per Click Advertising can be a great means of generating return on investment but it requires control and efficient monitoring in order to keep budgets in check and campaigns optimised. Here are some tips to help you maximize your ROI & minimize your risk.   Pre-Campaign In order to have a successful Pay Per [...]

The Pillars & Building Blocks Of Pay Per Click Advertising (PPC)

Building Blocks Of Pay Per Click Advertising

In this week’s edition we will strip down the process of Pay Per Click Advertising (PPC) and really focus on the basics or what some like to refer to as “The Building Blocks & Pillars” of Pay Per Click Advertising. Many people fail to generate results in PPC because they place too much emphasis on [...]