How Google Ranks Websites

Google Quality Score

At the start of Search Engine Optimisation (SEO) process many of us seem to be playing the man vs. machine game. We try to build various links to bring the rankings of a website up. And your website doesn’t even have to look good you can appear on page one of Google by building backlinks [...]

Search Engine Optimization Vrs Paid Search: Which To Choose?

Superior-PPC-Advertising-300x213

As a search engine marketing company, we are often asked by clients and prospects which is better, should we choose Search Engine Optimisation (SEO) or go for paid advertising, Pay-Per-Click (PPC) traffic. Do we have a preferance of one over the other or whats our thinking when it comes to organic search engine optimization and [...]

5 Common SEO Mistakes Businesses Make

I have found that a lot of businesses who think they have gotten SEO in the bag, and believe that their websites are in tip top shape, in order to rank well in the search engines, make the same easy to fix mistakes. Of the mistakes I have seen made, or of those that could [...]

Great Search Engine Optimization Tips That Will Deliver More Website Traffic

If you want a booming online business then it’s essential to be able to take your business to the front page of the major search engines. However, few people really know how you can do this. In this article, I’m going to give you a “crash course” in what to do to get your website [...]

What Is Search Engine Optimization?

Search Engines collect information on the web and store it in a database. When you search for something, the search engines scan through this information and return the best and most accurate websites to you. The Algorithm determines what pages show up on the search results page. Search Engine Optimization is about making your website [...]