The Importance of Keyword Research for Link Building:

Keywords

  Last week I began the exciting process of developing a brand new SEO campaign for a new client. For this particular client the focus of my attention will be mostly on off – page SEO processes, mainly in the form of Link Building. In today’s post I will take you through a quick introduction [...]

Internet Marketing 101

Internet Marketing 101

Internet Marketing- you hear people talking about it more and more. But what exactly is it? What kind of strategies does it include? There is a lot of confusion around this term. Some people think that it’s spamming and all the stuff that make your computer crash or freeze. Well, it is not. And just [...]

Google Places- Why You Need It & How To Set It Up Properly

google places

I was talking to a few business owners and the topic on Google Places came up. They didn’t know if they should be on Google places and weren’t sure on how to set it up properly. Well I told them that they definitely need to set up an account and gave them a few pointers. [...]

How Google Ranks Websites

Google Quality Score

At the start of Search Engine Optimisation (SEO) process many of us seem to be playing the man vs. machine game. We try to build various links to bring the rankings of a website up. And your website doesn’t even have to look good you can appear on page one of Google by building backlinks [...]

Search Engine Optimization Vrs Paid Search: Which To Choose?

Superior-PPC-Advertising-300x213

As a search engine marketing company, we are often asked by clients and prospects which is better, should we choose Search Engine Optimisation (SEO) or go for paid advertising, Pay-Per-Click (PPC) traffic. Do we have a preferance of one over the other or whats our thinking when it comes to organic search engine optimization and [...]

5 Common SEO Mistakes Businesses Make

I have found that a lot of businesses who think they have gotten SEO in the bag, and believe that their websites are in tip top shape, in order to rank well in the search engines, make the same easy to fix mistakes. Of the mistakes I have seen made, or of those that could [...]