In Google Adwords one the most fundamental and important aspects of running a Google Adwords campaigns is how you go about managing your Ad Group and keyword bids. As someone who oversees the bid management process for various client accounts I thought I might share a few basic tips about how to effectively approach the [...]
In the world of Google Adwords and PPC Marketing it is vital to be able to construct well thought out and organised campaigns. Maintaining organised campaigns is essential when it comes to assessing the overall performance of your account. In my post this week I will describe two widely used proven best practices when it [...]
When it comes to online advertising, it is crucial that advertisers target the right audience, reach and communicate through the right mediums and channels and understand their target market behaviour and trends. In media planning there are 3 key challenges; Reach = Finding enough sites that work for your campaign Relevance = Confident that sites [...]
If you’re an advertiser, communicating your message and generating awareness is important but targeting the right audience is key. If a customer comes to your website, browses the different categories and pages but doesn’t make a purchase. Instead of sitting back and hoping for a return visit and leaving things to chance bring that customer [...]
In most Google Adwords campaigns the quality of the copy in your ads will have a huge impact on the overall success of your Adwords campaign. You can have everything else set up perfectly; the structure of your campaigns, ad groups, the correct targeting options, and the relevance of your keywords but if your ads [...]
When you are just getting started on google adwords you might be confused about the different keyword match types and what they mean exactly. Understanding the difference in the match types will give you a good understanding of the basics of pay per click and this can help to ensure that you have the right [...]
In most Google adwords campaigns the quality of the copy in your ads will have a huge impact on the overall success of your campaign. You can have everything else set up perfectly; the structure of your campaigns, ad groups, the correct targeting options, and the relevance of your keywords but if your ads are [...]
There is something you must understand about the kind of visitors Adwords traffic consists of: Most of the people coming to your website via Adwords Ads are First Time Visitors. They weren’t sent to your sales page by Affiliates recommending your product, or after reading a positive review – to these visitors you truly are a complete stranger. This is why Transparency is especially important for Sales Pages advertised on Adwords.
This video is an excerpt from an interesting program that was run on CNBC called “Inside the Mind Of Google”. It covers how small businesses can greatly benefit by engaging with the Google Adwords program. Talks very simply on how it works and also covers the way bidding works and how your quality score affects [...]
Most mistakes people make in their Google AdWords campaign managements are pretty common, and 90 percent of Google campaigns can be greatly improved with less than an hour of effort. You can save yourself hundreds, thousands, even tens of thousands of euros, depending of course on your adwords spend, in the hour you spend following [...]
They say that every brand needs a personality to really secure its brand loyalty with consumers. The issue with Facebook is that it doesn't have … [Read More...]
As Business Owners and webmasters of E-Commerce site, being able to determine where the majority of your revenue is coming from, the value of those purchases, … [Read More...]
Connect With Us