How To Make The Most Of The Twitter Advertising Platform


It was only a matter of time before Twitter followed in the footsteps of it’s social media counterparts such as Facebook & took the plunge into the realm of paid advertising. Some initially argued that the advertising platform would interfere with the fundamental concept of Twitter being a protected outlet created purely for open public [...]

The Ultimate Guide to Facebook Advertising

fb v adwords2

Facebook Advertising allows you to target a precise audience for your ad from an audience of up to 800 million people. The unique feature Facebook has is it lets you reach your target customers by selecting your audience based on age, location and interests. Facebook advertising is very cost effective. It allows you to set the daily budget you are comfortable with, adjust your daily budget at any time and you only pay when people click (CPC) or see your advert (CPM).

Facebook For Business Part 1: Key Inside Tips

Facebook was set up by Mark Zuckerberg eight years ago with some of his college friends at Harvard. Initially, the website’s membership was limited to Harvard students only, but was then extended to other colleges in the US. The rest as they say is history, and its meteoric success is nothing short of staggering, so [...]

Automated Rules & Bidding In Google Adwords

Adwords Automated Rules Logo

What are Automated rules and bidding? Managing a Google Adwords account to its full potential can be a time consuming process. However, Adwords have a tab, referred to as “automate”, located on the interface, under the data over time graph and beside the tab more actions, which enables advertisers to manage their accounts easier, relieving [...]

The Changing Face of Metrics in Digital Marketing


As companies invest a greater portion of their branding budget in digital advertising, marketers are facing increased pressure to prove digital’s branding effectiveness both as a single channel and also in tandem with broader, traditional marketing channels. Many have quickly discovered that measuring a digital campaign’s success is no easy task. “Digital’s legacy of direct-response [...]

Why You Should Be Running PPC campaigns on Googles Display Network.

Google Display Network

It really surprises me how reluctant some people are to consider using Google’s Display Network when it comes to running PPC advertising campaigns. A lot of people still seem to view the display network as being a more expensive platform then the Google search network to run an advertising campaign when in fact in the [...]

A Beginners Guide to Adwords!


his week I was doing a lot of training on Google Adwords so I thought I’d share what I’ve learned in my blog this week. We have a new client on board and he wanted a PPC Campaign set up so I was lucky enough to get some hands on practice with Google Adwords. When done properly PPC Campaigns can be very effective.

First things first you must get into the mindset of the searcher, what they are looking for and the search terms in which they use. Google Keywords Tool is a great tool to help you come up with the appropriate keywords. It gives you an indication of how many times a term is searched, how competitive the term is, the average cost per click and other relevant variants of that term.

Campaign Tracking In Google Analytics

Campaign Tracking

  Tracking marketing & campaign activity is very important for any business regardless of industry. Google Analytics tracks traffic to your website from two basic referring sources: •    organic – (direct, referral, search) •    paid When a user reaches your website from either one of these sources, the user is tagged with a campaign tracking [...]

Website Design & SEO: Redesigning Your Website To Get Better Results

Introduction Most companies employ a web designer to create their website thinking the job is done when they see a lovely swanky website created for them in place of their old outdated site. It is crucial to have a website that is designed in such a way that it will keep the end user engaged. [...]

Assessing ROI With PPC Conversion Tracking

Conversion Tracking Snippet Code, conversion tracking, ppc

It goes without saying that when it comes to pay-per-click (ppc) advertising, conversion tracking is one of the most critical aspects of PPC management. Focusing on PPC core metrics such as cost per click (CPC), click-through -rate (CTR) and quality score as a strategy for measuring campaign performance will only partially reveal your success and [...]

Is Content Driven Marketing the way forward?


Most digital marketers understand the importance of coming up with new & innovative ways to improve their ranking & overall website performance. Whilst brainstorming over a client’s digital marketing strategy do you ever stop to think ‘people these days know when they are being sold to.’ In recent years the online shopper has evolved from [...]

Why your company should be using Email Marketing!


Email marketing is directly marketing a message to a group of people through email. In its broadest sense, every email sent to current clients or potential clients could be considered email marketing. Email marketing is an extremely cost-effective way to communicate with prospects and existing customers. Similar to direct mail, email is a faster, cheaper and easier way to communicate with your prospects and customers.

Email marketing is used by many companies to send advertisements or to inform about what business they offer. It is a way of building loyalty, trust but more importantly brand awareness. Many companies send email messages to enhance the relationship with current, previous or potential clients and also to encourage customer loyalty and repeat business.